The Decentralized Future Of Content Monetization

With Web 1.0, companies created content, and earned money. Web 2.0 arrived and switched it up, with people creating content, and companies earning money. Yes, while people do make money, it is nowhere near as much as they should. YouTube takes a 45% cut of the ad revenue!

This is completely outrageous, but the problem is that there is nowhere else for people to go. Platforms that don't take a cut hardly receive any traffic, and as a result, the content creators hardly make any money. It is a sad state of affairs when the highest revenue option involves only receiving 55% of the value that you create.

Fortunately for us, we are currently living in the greatest period in human history. A new era has arrived, and brings with it a champion: Web 3.0.

Web 3.0 brings an entire new paradigm to the table, enabling people to create content and earn the full value of it - nobody else takes a cut. It achieves this by utilizing Social Finance.

Social Finance, or SoFi, is a combination of social networks, which originated with Web 2.0, and Decentralized Finance, built with cryptocurrency and blockchain technology.

The key with SoFi is that it keeps the good parts of traditional social networks while removing the bad parts, such as getting up to 45% of your revenue taken by a third party.

The result is a Web 3.0 social network, such as Subsocial, created with Social Finance in mind. Because Subsocial is built on top of decentralized architecture, and integrates cryptocurrencies, there is no central platform that can take a cut of your revenue. All content monetization revenue goes directly to the creators!

So how will we take advantage of this new model? What new possibilities will people achieve, utilizing all of the brand new opportunities enabled by Web 3.0 and Social Finance?

A mass exodus from Web 2.0 monetization platforms such as YouTube is bound to happen, with content creators flocking to new platforms that allow them to capture the full value of their work. Creation will thrive like never before!

Will you lead the charge?

Subsocial is an open protocol for decentralized social networks and marketplaces. It's built with Substrate and IPFS. Learn more

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